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Friday, June 21, 2013

Oocorp

OocorpThese small business advertising strategies deliver measurable results. With the internet strategies revealed, your marketing will produce dramatically improved results. Simply sign up, submit your products and services, and get ready to take orders! It's quick, simple, and there's no risk because you pay nothing unless we get you sales. For complete details, go to: 
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Thursday, June 20, 2013

GLOBAL MARKETING SOLUTIONS



Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.
The meaning is clear: 
Marketing includes the name of your business; the determination of whether you will be selling a product or a service; the method of manufacture or servicing; the color, size, and shape of your product; the packaging; the location of your business; the advertising, public relations, Web site, branding, e-mail signature, voice mail message on your machine, and sales presentation; the telephone inquiries; the sales training; the problem solving; the growth plan and the referral plan; and the people who represent you, you, and your follow-up. 

Marketing includes your idea for your brand, your service, your attitude, and the passion you bring to your business. If you gather from this that marketing is a complex process, you’re right.
Marketing is the art of getting people to change their minds — or to maintain their mindsets if they’re already inclined to do business with you. People must either switch brands or purchase a type of product or service that has never existed before. That’s asking a lot of them. Every little thing you do and show and say — not only your advertising or your Web site — is going to affect people’s perceptions of you.
That’s probably not going to happen in a flash. Or a month. Or even a year. And that’s why it’s crucial for you to know that marketing is a process, not an event. Marketing may be a series of events, but if you’re a guerrilla marketer, marketing has a beginning and a middle but not an ending.

By the way, when I write the word marketing, I’m thinking of your prospects and your current customers. Nothing personal, but when you read the word marketing, you’re probably thinking of prospects only. Don’t make that mistake. More than half your marketing time should be devoted to your existing customers. A cornerstone of guerrilla marketing is customer follow- up. Without it, all that you've invested into getting those customers is like dust in the wind. Marketing is also the truth made fascinating.

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that. Marketing, if you go about things in the right way, is also a circle. 

The circle begins with your idea for bringing revenue into your life. Marketing becomes a circle when you have the blessed patronage of repeat and referral customers. The better able you are to view marketing as a circle, the more you’ll concentrate on those repeat and referral people. A pleasant side effect of that perspective is that you’ll invest less money in marketing, but your profits will consistently climb.

Marketing is more of a science every day as we learn new ways to measure and predict behavior, influence people, and test and quantify marketing It’s more of a science as psychologists tell us more and more about human behavior.

Marketing is also unquestionably an art form because writing is an art, drawing is an art, photography is an art, dancing is an art, music is an art, editing is an art, and acting is an art. Put them all together, and they spell marketing — probably the most eclectic art form the world has ever known.

But for now, brush aside those notions that marketing is a science and an art form. Drill into your mind the idea that at its core, marketing is a business. And the purpose of a business is to earn profits. If science and art help a business earn those profits, they’re probably being masterminded by a guerrilla marketer — the kind of business owner who seeks conventional goals, such as profits and joy, but achieves them using unconventional means.

A bookstore owner had the misfortune of being located between two enormous book selling competitors. One day, this bookstore owner came to work to see that the competitor on his right had unfurled a huge banner: “Monster Anniversary Sale! Prices slashed 50%!” The banner was larger than his entire storefront. Worse yet, the competitor to the left of his store had unveiled an even larger banner: “Gigantic Clearance Sale! Prices reduced by 60%!” Again, the banner dwarfed his storefront. 

What was the owner of the little bookstore in the middle to do? Being a guerrilla marketer, he created his own banner and hung it out front, simply saying “Main Entrance.” Guerrilla marketers do not rely on the brute force of an outsizes marketing budget. Instead, they rely on the brute force of a vivid imagination. 

Today, they are different from traditional marketers in twenty ways. I used to compare guerrilla marketing with textbook marketing, but now that this book is a textbook in so many universities, I must compare it with traditional marketing.
If you were to analyze the ways that marketing has changed in the twenty-first century, you’d discover that it has changed in the same twenty ways that guerrilla marketing differs from the old-fashioned brand of marketing.

1. Traditional marketing has always maintained that to market properly, you must invest money. Guerrilla marketing maintains that if you want to invest money, you can — but you don’t have to if you are willing to invest time, energy, imagination, and information.

2. Traditional marketing is so enshrouded by mystique that it intimidates many business owners, who aren't sure whether marketing includes sales or a Web site or PR. Because they are so intimidated and worried about making mistakes, they simply don’t do it. Guerrilla marketing completely removes the mystique and exposes marketing for exactly what it really is — a process that you control — rather than the other way around.

3. Traditional marketing is geared toward big business. Before I wrote the original Guerrilla Marketing in 1984, I couldn't find any books on marketing for companies that invested less than $300,000 monthly. Although it is now true that many Fortune 500 companies buy Guerrilla Marketing by the caseload to distribute to their sales and marketing people, the essence of guerrilla marketing — the soul and the spirit of guerrilla marketing — is small business: companies with big dreams but tiny budgets.

4. Traditional marketing measures its performance by sales or responses to an offer, hits on a Web site, or store traffic. Those are the wrong numbers to focus on. Guerrilla marketing reminds you that the main number that merits your attention is the size of your profits. I've seen many companies break their sales records while losing money in the process. Profits are the only numbers that tell you the truth you should be seeking and striving for. If it doesn't earn a profit for you, it’s probably not guerrilla marketing.

5. Traditional marketing is based on experience and judgment, which is a fancy way of saying “guesswork.” But guerrilla marketers cannot afford wrong guesses, so it is based as much as possible on psychology — laws of human behavior. For example, 90 percent of all purchase decisions are made in the unconscious mind, that inner deeper part of your brain. We now know a slam-dunk manner of accessing that unconscious mind: repetition. Think it over a moment, and you’ll begin to have an inkling of how the process of guerrilla marketing works. Repetition is paramount.

6. Traditional marketing suggests that you grow your business and then diversify. That kind of thinking gets many companies into hot water because it leads them away from their core competency. Guerrilla marketing suggests that you grow your business, if growth is what you want, but be sure to maintain your focus — for it’s that focus that got you to where you are in the first place.

7. Traditional marketing says that you should grow your business linearly by adding new customers one at a time. But that’s a slow and expensive way to grow. So guerrilla marketing says that the way to grow a business is geometrically — by enlarging the size of each transaction, engaging in more transactions per sales cycle with each customer, tapping the enormous referral power of each customer, and growing the old-fashioned way at the same time. If you’re growing your business in four different directions at once, it’s tough not to show a tidy profit.

8. Traditional marketing puts all its effort on making the sale, under the false notion that marketing ends once that sale is made. Guerrilla marketing reminds you that 68 percent of all business lost is lost owing to apathy after the sale — ignoring customers after they've made the purchase. For this reason, guerrilla marketing preaches fervent follow- up — continually staying in touch with customers — and listening to them. Guerrillas never lose customers because of inattention to them.

9. Traditional marketing advises you to scan the horizon to determine which competitors you ought to obliterate. Guerrilla marketing advises you to scan that same horizon to determine which businesses have the same kind of prospects and standards as you do — so that you can cooperate with them in joint marketing efforts. By doing so, you’re expanding your marketing reach, but you’re reducing the cost of your marketing because you’re sharing it with others. The term that guerrillas use for this outlook is fusion marketing. 

Small Business Marketing is only about getting more customers-about generating leads that become the sort of clients you want many more of. ** Everything else like 'raising your profile' is just so much hot air. Or falls in the category of "nice to have, but way too expensive for my small business". This famous quote from John Wanamaker sums up the advertising and marketing dilemma of big business: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Well, you'll soon discover that in advertising small businesses, the wastage is typically 80%, and we DO know where most of it is wasted. Marketing guru Toby Marshall and his team of internet specialists understand how to get more clients-and reveal how to achieve it in their latest book. 


Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.
Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. 

Whether you're introducing a new product or jumpstarting your existing marketing plans, it's more important than ever to know how to attract customers, convince them to buy, and make sure they come back for more! Packed with updated material, this practical, savvy guide gives you everything you need to boost your marketing skills to the next level — from the Internet and search engine marketing to the latest trends in guerilla marketing, viral marketing, branding, and more.
  • Designing a great marketing program — learn how to boost your marketing program and write an effective marketing plan
  • Leveraging your marketing skills — find out how to research your customers, competitors, and industry and improve your marketing communications
  • Advertising for fun and profit — get helpful tips on how to make the most of print, outdoor, and radio advertising
  • Finding powerful alternatives to advertising — discover how to advance your Web marketing, build a buzz for your brand, and go direct with marketing
  • Selling great products to anyone, anytime, and anywhere — know how to take stock of your sales skills, reach your customers, and effectively make the sale
    • Ten common marketing mistakes to avoid
    • Ways to save money in marketing
    • Tips for boosting Web sales
    • Advice on how to survive a downturn
    • Guidance on designing a positioning strategy
    • Advice on how to harness your marketing imagination
    • How to research, plan, and budget accordingly
This book Covers everything from essential marketing principles and techniques to the latest methods and trends.




This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. Click Here For
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

These small business advertising strategies deliver measurable results. With the internet strategies revealed, your marketing will produce dramatically improved results. Our internet marketing consultants are experts at improving your visibility online & getting you more leads, clients & sales. But online internet marketing is only one of the strategies explained in depth in this small business marketing bible - and with over 325 pages, it is your Complete Guide. It also explores offline strategies to increase clients and sales. Finally-no BS, clear and simple marketing that really works!







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Thursday, May 23, 2013

Olayinka Oyelami Corporation (oocorp) - Home

Olayinka Oyelami Corporation (oocorp) - Home

Tuesday, May 21, 2013

Oocorp: Entrepreneurs

Oocorp: Entrepreneurs: Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changi...

Monday, May 20, 2013

Entrepreneurs

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. 
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. 

The Lean Startup has a kind of inexorable logic, and Ries’ recommendations come as a bracing slap in the face to would-be tech moguls: Test your ideas before you bet the bank on them. Don’t listen to what focus groups say; watch what your customers do. Start with a modest offering and build on the aspects of it that prove valuable. Expect to get it wrong, and stay flexible (and solvent) enough to try again and again until you get it right. It’s a message that rings true to grizzled startup vets who got burned in the Great Bubble and to young filmgoers who left The Social Network with visions of young Zuckerberg dancing in their heads. It resonates with Web entrepreneurs blessed with worldwide reach and open source code. It’s the perfect philosophy for an era of limited resources, when the noun optimism is necessarily preceded by the adjective cautious. Click Here For The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses




What if you could sit down with some of the world's most influential entrepreneurs and gain their knowledge and insights on how to create a game changing business?
Imagine having the chance to listen to a John Mackey (Whole Foods) or a Fred Smith (FedEx) on the most important things they've learned from their experiences. Or having the benefit of the self-reflection of Howard Schultz of Starbucks, who had to come back to the company he originally built to reinvent it and himself? Of course it's not possible to deliver these rock star entrepreneurs to your dinner table. But John A. Byrne offers the next best thing: he spoke with many who have changed the face of business. In World Changers he captures the most important lessons they've learned, the biggest challenges they've tackled, and the most valuable advice they can offer others who have an entrepreneurial dream. Check Out The World Changers: 25 Entrepreneurs Who Changed Business as We Knew It


To achieve unimaginable business success and financial wealth—to reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many others—you have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs. 

In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one. Read The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs



Dr. Kanth Miriyala used to work as a full-time business consultant for an MNC. He realized that due to the hectic job schedule, his health and his relationships were suffering. His two year old son would refuse to talk to him on weekends as Kanth's hectic job schedule left him with little time to spend with the family during the weekdays. And when he looked at his bank balance; it did not look great either. That's when he realized that he was just exchanging time for money. He started to seriously consider being an entrepreneur by building a startup but did not want to risk quitting his job.

His realization took him on an interesting journey of discovering what it takes to be an entrepreneur - figuring out where to start, experimenting, making mistakes, learning, expanding network, and building startups in different areas of passion while he was still working on his 9 to 5 job. Some of his ventures as an entrepreneur failed and some succeeded. He was one of the founders of Quintant which was sold to iGATE for 87 crores. He was an investor in Qik, a mobile video streaming company which was sold to Skype for $150 million. Read Entrepreneur 5 pm to 9 am to realize your dream of being an entrepreneur even if you have a full-time job! Click Here Entrepreneur 5 pm to 9 am - Launching a Profitable Startup without Quitting your Job




Thursday, April 4, 2013

Online Business

The Internet is a great promotional vehicle, research tool, and communication channel for connecting with clients and customers. What is the purpose of your site? Do you want to sell products? Are you looking to find new customers? Are you trying to provide information for existing customers? Do you want an online brochure, or something more complex? Think about what you're trying to accomplish via the Web and look for ways to reach that goal. Review your business plan and your marketing plan to make sure that your Web efforts accurately reflect your company's vision and image. 

If you want to succeed as an online merchant you have to understand where your products fit within the competitive landscape and be clear about your online sales objectives. In addition, you need to know how to reach your virtual customers and how to meet their needs. Ask yourself the following five questions to start your journey to selling online.


Will my product or service work online?
Not every product lends itself to e-commerce. The items that tend to generate the greatest revenue are commodity consumer products (such as books, CDs, or videos), technology products (computers and software), and hard-to-find products or those with a highly specialized audience (rare coins, specialized craft supplies, regional/gourmet foods, or collectibles, for example). As a rule, if a product sells well through a catalog or other direct channels, it can be promoted on the Web.
Before you take the online plunge, be sure to analyze the competition carefully. If your product is already being sold by a large online competitor, you may have trouble generating profits through your site. Instead, focus your efforts on a specialized niche. For example, if you run a small bookstore, your online competitors would be giants Amazon.com and Barnes and Noble. If you market your site as the premier resource for children's books, or better yet, children's picture books, you may be able to generate more sales.

What role will my site play in my overall sales strategy?
Before you begin executing your site, consider exactly what you'd like to accomplish through e-commerce. Will the Web be your primary sales vehicle or will it be a way to supplement your existing revenues? This will help you shape the content of your site and may also guide decisions about site location, product selection, payment and order processing. Take the time to put together a plan of execution that addresses not only your goals for taking your business online, but also financial assumptions, challenges and concerns. This document will help to ensure that your investment in Web commerce pays off.


What features and information should I include on my site?
When designing your site's content, consider the type of information your buyers will require before they purchase. Take a look at e-commerce URLs that you admire and dislike. Chances are you'll find some common threads among the good sites. The graphics will most likely be clean and relevant; they will download quickly; navigation will be well thought out; and the steps for ordering will be clearly outlined. You might also want to review your competitors' sites, as well as high-revenue sites that are unrelated to your business, to get ideas for your site's content and features. Analyzing these sites' sales messages, promotions and guarantees will give you a sense of how they encourage visitors to buy.

What is the best venue for my product?
The location of your virtual storefront is just as important as a traditional store's location. You'll need to decide if you want to set up your Web site as part of an online mall, or if you'd like your site to exist independent of other vendors. Online malls -- sites that rent out space to merchants who reside at the mall's URL - have not been nearly as successful as many had hoped. Specialty malls -- sites that offer products and services related to a particular theme such as golf or boating -- have proved better able to meet consumer demand for selection, speed, and convenience. Setting up an independent site will give you the greatest control over the operation and promotion, but also requires the most work. You will need to determine where the buyers are, design ways to reach them, and manage ordering and fulfillment.

How will I collect money from my Web sales?
To succeed online, it's essential to make it easy for your customers to pay you. Credit and charge cards are the most common solution. This requires you to set up a merchant account, or, if you already have merchant status, receive authorization to accept charges over the Internet.
Although online payment is convenient for both merchant and customer, some of your consumers may not currently feel comfortable ordering online. For these clients, offer toll-free phone ordering, fax ordering and a mail order option. For more information visit www.olayinkaoyelamicorporation.com

Thursday, October 25, 2012

Internet

Symbolics.com was the first .com registered on March 15, 1985 for the "world wide web." Today there are over 80 million .Com websites and the domain is a prominent feature of the internet. The .Com domain has defined a generation of innovation and entrepreneurism, serving as the launch pad for a new generation of companies that have transformed communications, commerce, entertainment and more. Click here http://olayinkaoyelamicorporation.gnbo.com.ng/

The economic impact of .Com has been quantified in a study by the Information Technology and Innovation Foundation (ITIF). The ITIF found that the .Com domain serves as a platform for $400 billion in annual economic activity. .Com domain names drive more than $1.5 trillion in global annual economic activity, more than the global sales of medicine, investment in renewable energy, and government investment in R&D, combined. The ITIF estimates that the economic activity flowing across the .com infrastructure is likely to grow to $950 billion in annual revenue by 2020.



My young kids can’t fathom life without the internet. People above the age of 30 realize what a profound change the internet has had on human lives," said Jason Teichman, SVP, Marketing & Product Management. Did you know? The most popular words among .com URL's today include "home" (1.2 million), "online" (1 million) and "land" (891,000). The domain name system is used more than 1 trillion times per day... so in 1 second that is more than 20 million times. Click here http://olayinkaoyelamicorporation.gnbo.com.ng/


The most popular words among .com URL's today include "home" (1.2 million), "online" (1 million) and "land" (891,000).The domain name system is used more than 1 trillion times per day... so in 1 second that is more than 20 million times.Policy Impact Forum panelist and former FCC Chairman Reed Hundt said the .com domain has become a "common medium for humanity." This article is brought to you Register.com Learning Resource Center for their Register.com Affiliate Program.



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